“BC Beef Day celebrates the superior quality and flavour of 100% BC Beef, the product of cattle raised in our province’s renowned agricultural regions and processed locally in our communities,” said BC Association of Abattoirs president, Mike Noullett.In 2013, the BC cattle industry raised and marketed more than 246,000 head of cattle and calves, generating farm cash receipts of almost $208 million. The Thompson-Okanagan, Cariboo, Nechako and Peace River regions are the top beef-producing regions in the province.The brand, 100% BC Beef, comes from cattle that were born, raised, fed and processed entirely in British Columbia. Every product with the 100% BC Beef logo has been assessed by the BC Meats Quality Information System, and has been rated top quality. By making the choice to purchase 100% BC Beef, consumers are choosing to support local farmers, sustainable agriculture and the B.C. economy, as well as eating high quality, humanely raised beef.- Advertisement -This year, the BC Breeder and Feeder Association, BC government, BC Cattlemen’s Association, BC Association of Cattle Feeders and the BC Association of Abattoirs, enjoyed 100% BC Beef from Vancouver Island. The beef was produced and processed by Courtenay area family businesses.“After over a decade of challenging times, the beef industry is strengthening and growing in B.C. It is now more important than ever for government and industry to work together as we rebuild a strong and sustainable B.C. beef industry for our consumers,” said Larry Fossum, BC Cattlemen’s Association president.